I’ve been contacted by the international electronic music artist Toxic Avenger to work the identity of his new (and 3rd) LP. The main goal was to create a powerful easy to understand sign.
After several meetings we decided to shoot the first music video of his new LP in Greece and everything became clear.
Toxic Avenger ’s past identity was always about the « X » and in Greece the « X » letter is « ☰ ». The 3 strokes could easily be understood as 3, the number of his 3rd LP.
So i began to work on the concept.
The funny part was that i had to spray / paint this sign all over the walls and floors in Greece for the music video.
Toxic Avenger Website